The idea of designing No.1 came from the somewhat paradoxical insight that wristwatches had become obsolete. The wristwatch lost its essentiality when devices for showing time moved into everyone's pocket. Now the wristwatch is one of the few pieces of jewelry many carry, its main function being to serve as the icing on your outfit cake. As product designers influenced by the Scandinavian tradition of functionalism, we were intrigued by this fact. Faced with the challenge of designing an object, when that specific object's raison d'etre was very much in question, the design studio turned its focus in a more philosophical direction - how do you design for time? No.1 is the first result - an iconic watch that aims to withstand shifts in times and styles.
– Form Us With Love
Japanese Miyota quartz movement. 40mm PVD stainless steel custom-made case. hardened mineral glass. matte white recessed dial. black numerals and hands. 22mm black grosgrain NATO strap. 50 metres/ 5 ATM water resistance. 1 year warranty.